Feel good marketing is like a cancer that eats away and destroys your online business before it even has a chance at survival.

What is Feel Good Marketing Disease?

Feel Good Marketing is just a name I came up with to describe a type of marketing strategy that many online businesses and Blogs use and almost all are not even aware they are using it.

I’m not immune to this marketing disease either, having been affected by its destructive nature in the past as well.  What’s exciting is that as with most diseases, it can be beaten if we simply understand it and take steps to eliminate it from our lives and businesses.

So what kind of marketing disease am I talking about here?

Well, let’s start with the symptoms of this disease.  Here are a few of the symptoms of Feel Good Marketing Disease:

• Little to no targeted traffic coming to your website
• Huge amounts of energy, time and resources spent on your website, content, graphics, etc., but very little payoff
• The majority of your daily traffic comes from you visiting your own website multiple times a day
• Low or non-existent conversions on your site
• Little or no income produced from your website
• Do any of these sound familiar?  If so, you could have Feel Good Marketing Disease.

What Does Feel Good Marketing Disease Do?

Feel Good Marketing Disease infects the brains of entrepreneurs and blocks any and all common sense they may have related to the marketing efforts of their business.

Instead, the disease causes entrepreneurs to believe that the purpose of their marketing efforts is not to actually market their business in any way, but rather to make them feel good.  Feel Good Marketing Disease also creates a huge mental imbalance in the entrepreneurs brain which creates intense apathy towards marketing efforts and massively reduces the value entrepreneurs place on marketing efforts.

As an example, while a healthy entrepreneur not infected with Feel Good Marketing Disease may allocate 10% – 20% of their businesses operating budget towards ongoing marketing efforts, entrepreneurs infected with Feel Good Marketing Disease spend 1% or less of their operating budgets on marketing efforts and in a lot of cases the actual amount spent is closer to 0%.

Let’s Get Serious

Ok, let’s get serious.  As you’ve probably figured out by now, there is no actual condition called Feel Good Marketing Disease.  You can’t go to a doctor and get diagnosed for it, and there are no pills you can take to get rid of it.

Feel Good Marketing Disease is just a label I created to get a point across.  I actually think it *is* a disease, it’s just not a health-related disease, but rather a business-related disease.

At the root of this disease is an idea.  The idea is simply this – “If you create a good product or service, it will market itself.”

Honestly, that is a pile of crap.

Every business needs to value marketing.  In a good business model, at least 10-20% of your operating budget should be going to marketing your business.

What that means is that if you want your business to be making $5,000/month, you need to be prepared to spend at least $500 – $1,000/month on marketing.

The same thing should be done with your time.  If you’re a Blogger for example, for every 10 hours you spend working on your Blog, 1-2 of those hours should be spent on marketing efforts.

Now, here’s where things get tricky.

You *must* focus your efforts on *real* marketing, and not Feel Good Marketing.

Feel Good Marketing is anything that you do, which you label as “marketing”, but which actually produces little to no actual marketing benefits to your business but simply just makes you feel good for doing something.

When you were a kid, do you remember having a Sports Day in elementary school, or something similar to it?

In my school we had Sports Day and during Sports Day the teachers separated all the kids into four groups and assigned each group a color (green, blue, red, yellow).  Each of the four colors then competed during sports day for points.  Each event was worth a certain number of points and you were competing to win for your team color.

At the end of the day the teachers gave out ribbons for each student depending on the place each group won in the competition.  The first place group got the first place ribbon, second place got second place, third place go third, fourth place got fourth.  Honestly it didn’t really matter how well you did because at the end of the day, each kid went home with a ribbon and when they showed it to their parents their parents probably said “Oh wow, 3^rd place, good job!” and displayed the ribbon proudly on the fridge.

Some schools even skip the rankings and just give everyone a ribbon that says “Participant”.

Well, unfortunately, we’re not 8 years old anymore and in the business world simply being a “participant” in the marketing game isn’t good enough.

Your marketing has to be focused on winning, and not just participating.

This is a mistake I see so many entrepreneurs making – and it’s a mistake I made myself many times before as well.

When it comes to your marketing efforts, you need to focus all your energy on winning the marketing game for whatever specific target market you’re going after.

It is not good enough to just be a participant.  You must win.  If you don’t win, you lose, it’s as simple as that.

The good news is that it’s not that hard to win in the marketing game, but you do need to use some common sense and apply some effort and energy into your marketing efforts.

The Power of Focus in Marketing

Focus is a huge part of a successful marketing strategy.

Let’s use Blogging as an example.  Read the following point a few times until it really sinks in:

It is better to write one blog post that is the best written and marketed post on a specific topic, than it is to write 1,000 good quality blog posts and apply a mediocre marketing strategy to them.

Writing Blog posts without a good marketing strategy is pointless.  You can write 1,000 blog posts, and without marketing you will still make $0/m from your Blog.

The trick to winning in marketing is to focus your efforts.

Instead of writing dozens and dozens of Blog posts, and having those Blog posts rank between #20-#200 in the Google rankings for example, it’s better to write just ONE Blog post and promote it until it is ranked in the Top 10 on Google.

Here’s why.

When it comes to Google rankings, statistically speaking the vast majority of traffic from a specific search will come from the Top 10 results given by Google.   Meaning, 99% of people never go past the first page of Google.

So, a Blog post ranked #2 for a decent keyword could get draw in 10,000 visitors to your site in a month, but the exact same blog post which is ranked #11 could only bring in 20 visitors per month or less.

Do you see the huge difference between the two?  The scale is not linear.  In fact, if that same Blog post could move up to the #1 spot it could potentially get 25,000 – 30,000 visitors per month just by moving up one rank.

So, if you write 1,000 Blog posts and they are all showing up in the 2^nd or 3^rd or 10^th page of Google, then nobody will ever find them!  So all that effort you made writing those posts is largely wasted.

You are much better off just targeting one keyword with one post or multiple posts and focusing all your energy on that one keyword until you dominate for that one search term.

This isn’t just for Bloggers either.

For any website out there, you need to be very clear on who you’re targeting and then position yourself to be the #1 or #2 person for that target market.

If you’re running a Vegetarian Cooking Blog for example, it could be a thousand times more effective to become the #1 resource for “Spicy Guacamole Recipes” than it is to be #200 for “Vegetarian Cooking”.

Follow?

The trick is to create marketing targets for yourself which you can win and then dominate that target, instead of just “participating” in the market in general.

Start thinking in these terms…

“I am the #1 business in the world for _______________”

I don’t care if you fill in the blank in there with “pink leather couch pillows” or “business mentoring for pregnant women”.  It is better to dominate the #1 spot for a small niche than to be a “participant” in a much bigger niche.

Always target your products and services to the niches which you can dominate.  Even if your Blog is a multi-topic Blog like this one, and you aren’t really targeting anyone specifically with the entire Blog you can always use individual Blog posts or pages or sections of your website to target specific markets.

Don’t just create content, or put up a site advertising your services or products and then devote 5 minutes to marketing and expect to win.  Taking a “good enough” approach to marketing will kill your business.

If you don’t know how to do marketing, admit it.  Hire some help.  Find a mentor.  Read some books.  Take some courses.  Learn to be a good marketer or hire it out to someone else, but don’t ignore marketing.  Unless you don’t like your business and want to see it fail.

Remember this very important fact:

A properly designed and implemented marketing strategy should produce a Return on Investment.

What this means is that a proper marketing strategy should put MORE money into you business than you invest in it.

Meaning, if you spend $1,000 in marketing, it should make you at least $1,001 in profit, otherwise your marketing is running at a loss.  Most crappy marketing strategies do run at a loss which is why people don’t like marketing.

Let me ask you this.  If you had a marketing strategy which put $100 in your pocket for every $50 you spent on the marketing strategy, how much money would you be willing to invest into your marketing?

Also, if you had a marketing strategy that put $100 in your pocket for every 30-60m of energy you or someone working for you devoted to it, how much time would you devote to marketing?

I’m sure you’d agree that with these kinds of marketing strategies, it’s a no brainer to invest as much as possible money and energy into your marketing efforts.  The challenge is that most people don’t know how to create marketing strategies that work this way and that is because they are typically using Feel Good Marketing which doesn’t actually produce any ROI.  The only thing Feel Good Marketing does is make you feel good inside (temporarily)!

When you hear people saying “I will show you a simple and easy marketing strategy that you’re going to love!” you should be asking yourself “Does this marketing strategy produce the result I’m after?”

Honestly, who cares if it’s easy?  Who cares if it’s simple?  Who cares if you love the marketing strategy or not?

The only thing that matters is whether or not it’s working.

Does your marketing strategy actually work?

Or are you just slapping together a half-assed effort into your marketing and then wondering why your business isn’t growing?

Don’t let Feel Good Marketing Disease ruin your online business

I have just finished setting up the new Paulymath forums over at http://www.paulymath.com/forums.

There are still a lot of improvements I plan on making to the forums, including adding additional sub-forums to the mix and tweaking the design and configuration, but I figured I’d write a quick post to let everyone know that the forums are up and running live now.

Although I plan on adding additional sub-forums shortly, I have created sections on the forums to discuss:

• Personal Development in General
• Making Money Online, Blogging and Affiliate Marketing
• Health, Nutrition and Fitness
• Spirituality, Intuition and Psychic Development
• Warhammer 40k Related Topics

If you have any other suggestions for sub-forums / topics I could cover on the forums, leave some comments and let me know.

If anyone is interested in being a moderator, please contact me.  I may be accepting moderators in the near future, and will get back to you with more details if you’re interested.

In the meantime, why not head over, register and introduce yourself:  http://www.paulymath.com/forums

A couple of days ago I finally got the new Paulymath.com blog redesign launched.  Since I know some of you read my Blog via an RSS reader you may not have seen the new design.

In this post I want to talk about the process I went through to get this re-design done from concept to fruition.

The Concept

The inspiration for my new design came from many different sources.  As a first step, I sat down and brainstormed the elements that I wanted to include in my new design and here’s a few things I came up with:

Clean and Organized Layout

I wanted to have the ability to place elements in specific spots in the layout and split test for effectiveness.  This means that the theme would have to be created / coded in such a way so as to allow me to make changes by having access to the theme designer on an hourly basis.

Fun and Friendly Mascot / Header Design

I wanted a very fun and friendly mascot design that would instantly set the tone for people who arrive on my site.  My previous mascot design had me sitting at my desk at home, with my bookshelves full of books behind me and my dog Kobe sitting at my side.

In this design I wanted to take things outdoors to create a different, more relaxed mood which I think will totally connect with my target market.  Also, I wanted to incorporate my new puppy Zoe into the design since she was missing from the old one.

Featured Posts

With this theme I also wanted the ability to be able to highlight some of my featured content essentially keeping it “above the fold” instead of it automatically being pushed down as new blog posts are posted.

Scannable Blog Post Excerpts

Since Paulymath.com is a multi-topic Blog, I wanted to give my readers the option of being able to quickly scan through my latest posts to see which ones they’re interested in without having to scroll through pages an pages of posts that might not resonate with them.

More Colorful Color Scheme

My previous Blog design was a very high-contrast design which I really liked but as many of you will remember, it was very RED.  Everything about it was red.  I like red as a color, but after staring at it for so many years I wanted something that incorporated more colors.

Part of the thinking that went into my mascot / header design was that I wanted to incorporate every basic color into the design in a natural way.  That way I could pull any color from the header into my actual theme design and it would still match.

The Process

The process of creating this new theme was split up into three main parts.  The mascot design, the theme design, and the theme coding.

The Mascot Design

For the mascot design, I once again hired Lucas Savelli from ArtGen.us.  I consider Lucas to be one of the top mascot artists in the world, which is why I hired him again on this project.

In a future post, I am going to detail the design process I went through with Lucas and you’ll see how he was able to turn some chicken-scratch sketches I did as a concept into the amazing piece of art-work he completed.

The Theme Design

Once I had the mascot design under way and being worked on by Lucas, I started working on my theme design.  I started off by creating a Photoshop file with screen capture clippings from all kinds of different blog designs I found on the Internet.

I essentially knew how I wanted my theme to function and the elements which I wanted in the theme, and I went looking for the best way to incorporate each element.

For example, I knew I wanted a featured post slider at the top of my theme, so I went looking at a whole bunch of blog designs with all different kinds of featured content sliders and I cut and pasted them into my Photoshop file.

I then went looking for the best way to incorporate my banner advertising, and my search box, and my social media buttons, footer etc.

Of course I used my previous theme as a baseline and only changed that which I felt needed changing.

After hours of surfing, cutting and pasting, I had something that looked like a ransom note in Photoshop.  A whole bunch of dis-jointed pieces from hundreds of different Blog designs all overlaid on top of my previous blog design.

Once I had this messy, ransom note looking theme concept mock-up I went looking for a theme designer who could take all the elements and make them look good and cohesive as part of one theme.

It was late on a Thursday night that I had the mock-up done, and I wanted to keep the momentum on the project going so I hired an outsource worker in India at around 2am in the morning to start working on my theme design while I slept.  My late night is their daytime so it worked perfectly.

I sent him the project file I had come up with so far, explained the color scheme I wanted and how I wanted the layout done.  Once everything was passed on to him I went to sleep.

In the morning I woke up to see the first draft of the design.

Even though the initial design elements were starting to be in place, I saw that the color scheme was nothing like what I asked for and frankly it looked horrible.  The colors he used resembled a green and purple eggplant.  I couldn’t figure out why on earth he would use purple and green in the design when I specifically told him the colors I wanted.

I had the designer send me the work file so that I could work on it myself while his work day was finished, and the idea was that I was going to pass the file back to him the next day to keep working on it.

I mainly just wanted to go in and change some of the colors on the layers so that I could see what my site would look like with the colors I liked.

When he sent me the file though, I was rather shocked to see that the layout design wasn’t created and split up into layers from scratch.  The designer had simply taken my instructions and what I wanted in a theme design and had screen captured someone else’s site that closely resembled some of the elements that I wanted.

I had specifically instructed him to create the theme from scratch and not to copy anyone else out there.  If I wanted someone to just copy/paste someone else’s theme I could have done that myself.  The whole point of hiring a professional designer was that I wanted an original theme, unlike anyone else’s and designed from the ground up with every layer properly separated in Photoshop for easy CSS / WordPress Theme coding later on.

This person clearly had a different idea in his mind so I paid him for the hours he worked on the theme, and terminated his contract right away.  This is something I learned from John Reese’s Outsource Force course.  He talks about the importance of hiring fast, testing people quickly, and firing even faster.  If done properly, outsourcing is an amazing way to get things done, but you have to be really careful because there are a lot of lazy people out there who do not follow what I would consider sound business practices.

A bit frustrated with the situation I decided to work on the design myself for a while, as I also waited for new job applicants to apply for my theme re-design posting.

After about four or five hours of working on the theme though, I actually realized that it wasn’t that hard for me to design the theme myself.  I already had all the elements figured out – meaning no thinking was required – so it was just pure design work that was needed.

I’ve done graphics design on and off for the last 15 years and am very familiar with Photoshop so it wasn’t that hard for me to do the design myself.  I decided to just finish it on my own.

The Theme Coding

For the theme coding I knew I couldn’t do this myself so I would need to find a reliable theme coder.  This time I spent a lot more time checking out the qualifications of the person who I was going to hire.

I decided to hire a WordPress theme designer from India named Hitesh, but this time I went with a person on the top end of the hourly rate scale instead of the bottom end.  His hourly rates were +$20/h but I wanted someone who was good and who knew exactly what I wanted and who was familiar with WordPress theme design.  Hitesh fit the qualifications so I decided to give him a try.

Once I had my Photoshop theme design fine completed I sent it off to Hitesh for slicing and CSS coding.  Hitesh originally estimated about 15hours of work for the theme design conversion work, and in the end we ended up somewhere closer to about 25 hours but most of that was due to changes that I made to the initial design once it was already started.

Overall I’m very happy with the work that Hitesh did on the theme, and I will very likely use him again shortly for some WordPress plugins I’ve been thinking of developing.

Completion

The hardest part about getting a project like this completed is the last 10%.  Meaning, the theme coding was 90% done weeks ago but we were working out the details of the final 10% in the last two weeks.

The same thing with the mascot design.  Most of it was done weeks ago, but there were a lot of small details that I had to work out with Lucas.  I was way more picky this time with my mascot design because there were many more elements in this design and I knew exactly what I wanted and how I wanted it to look.  Sometimes it’s not easy to imagine what something is going to look like until it is actually done and only then do you realize that changes need to be made.

Ultimately I wanted to get the theme launched and done, so even though there are still a bunch of small glitches and fixes I need to make in the coming weeks the theme is about 98% of the way that I want it so I figured it would be best to get it launched.

I will be writing a more detailed post specifically for the mascot redesign process, as I want to show you guys how Lucas was able to create what you see today from the crappy little chicken-scratch design I did.  When you see my original design concept you’ll laugh because it’s so crappy.

Feedback?

So what do you guys think of the new design?

There are still some tweaks I need to make such as creating more appropriate thumbnails for each of the blog posts on the home page so they don’t look so much like banner ads, but I’d love to hear your feedback based on what you see so far.

The Paulymath Show is coming.  I was originally just going to do the first episode of the show before saying anything on the Blog, but preparations are taking longer than I expected so I figured I’d write a post to let you guys know what’s going on as it’s been way too quiet on my Blog lately.

When I combined my single-topic Blog into this one multi-topic Blog last month, one of the reasons for doing that was because I wanted to start pumping up more valuable content for you guys.  Instead of writing content for several Blogs I wanted to combine my efforts and just create content for Paulymath.com.

Instead of the amount of posts that I write going up, however, the number of posts I write has actually gone down.  The reason for this is not because I don’t want to write content or because I have nothing to write about, but because I want to add a new dimension and medium to this Blog.

After reading Gary Vaynerchuk’s book Crush It ( review here ) I was inspired by the way that he uses video blogging to communicate with his audience.  I’ve always had mixed feelings about using online video for blogging as I love reading and writing, so it’s really easy for me to communicate using those mediums.  Reading Gary’s book got my attention though.  I started to research online video and I think now is the time for me to jump all over it.

So, for the last few weeks I’ve been making plans and getting things ready to start pumping out video content.

Learning the Skills

Around the same time I was reading Crush It!, Andy Jenkins released his video program called “The Video Boss”.  It’s an awesome video course that I’m taking which covers every aspect of making professional looking web video’s from scripting to shooting to lighting to editing etc.  The program came out at the perfect time so I jumped all over it.  It’s sold out now, but I got in before the deadline and I’m learning a lot about making videos.

There is so much video content in the program that it’s probably going to take me months just to go through it all, but I wanted to get started on making videos as I’m learning because that’s one of the best ways I learn anyways, so that’s why I’m thinking about starting my own Paulymath video show.

The Paulymath Show Idea

My idea for the show is to create an online video Blog show called “The Paulymath Show” where I can cover all kinds of topics from personal development, to fitness, to spirituality, to affiliate marketing, to Blogging etc. The show will most likely be 20-60mins long and I’m planning on doing an episode at least once a week.

I want the show to really embrace the Scanner/Polymath personality and explore all the different topics I’m passionate about, instead of just making it a show about one specific, specialized topic.

I’m still planning to produce a lot of written content on the Blog as well, but I do want to make video content a much larger part of this Blog.

Where I’m At

Right now I’m almost ready to start shooting the first episode.  One of the biggest things I had to do was to completely re-design the setup of my room.  The way I had my room setup for the last three years was not conducive to shooting videos.  There was no room to setup a tripod and camera, and I didn’t have any empty wall space to hang a white board. As part of the show I wanted to have the ability to shoot sitting down at my desk, and/or standing up against a background or up against a whiteboard if I wanted to demonstrate something.

I’m about 80% done setting all that up.  My room has been re-designed, I’ve moved a bunch of furniture around, last night I hung up my 6′x4′ giant whiteboard, and I’m almost ready to start shooting.  I still have a bunch of cleaning to do as I made a big mess when I had to move my book shelves around, but I’m almost done.

The other reason I wanted to get all this setup was because I want to shoot a whole bunch of video content for my upcoming Blogging course that I’m working on as well.

I’d Love Your Input

As I get everything on my end setup for making videos, I’d love to hear your feedback on what kind of content you’d like to see on the show.  I’ve brainstormed a lot of ideas already, but I would love to also hear your ideas too.

Here are some specific questions I have:

Which of these topics would you like to see me cover:

• Personal Development
• Health & Fitness
• Making Money Online
• Psychic Development
• Energy Healing
• Entrepreneurship
• Affiliate Marketing
• Blogging
• Interviews?
• Others?

I have hundreds of books and products in my library related to the topics above.  Most of these are slightly older gems that I have picked up in the last 10-15 years.  I also get books regularly sent to me for review as well.  Would you be interested in seeing book/product reviews on the show?

Is there any specific topic that you’ve seen me write about or mention in the past that you’d love for me to explore on the show in the future?

Are you part of a company that could be interested in sponsoring certain parts of the show, or providing content/products for review on the show?

What other ideas could you suggest?

I’ve begun work on an online course that’s going to teach people how to build a Blog as the central hub of their online business.

I get approached by people with online business ideas each and every week and they ask for my advice on their products or service idea.  I love helping people out so I don’t mind offering my opinion or advice, but it really surprises me that nobody is seeing the flaw in following a business model based on the “I have an idea so I should start a business!” theory.  Allow me to explain.

The Idea to Business Paradigm

The idea to business paradigm of launching a service or product is based on the theory that the primary success factor of a business is whether or not it starts with a “good idea”.  I hear people saying things like “I need a good business idea, then I’ll start my online business” or “I have a really good idea, what do you think?  Do you think it’s going to be successful?”

Questions like these imply that the “idea” for a business is the central determining factor for the success of an online business.  Nothing could be further from the truth.  An idea is just an idea, I have dozens of “good ideas” every week.  Most of them better than the ones people approach me with.  That’s not an ego statement, it’s just that I open myself up to ideas and I journal a lot so they come to me while I’m brainstorming in my journals.

However, an idea is just one little tiny part of a business model.  By itself it’s pretty much worthless.  The business model that you wrap around the idea is the value in a business, not the idea itself.

I really don’t know where the theory that ideas equal business success came from.  Perhaps from the days when people used to try to invent things like machines and patents.  Wherever it comes from, I think the “Idea to Business” paradigm is one of the riskiest paths to take when building an online business from scratch.

I mean how do you really know if your idea is going to be successful?  How do you know if you’re going to have a receptive audience to your idea?  How do you know if you can build it for the right price?  How do you know if the timing for it is right?  How do you know you can market it effectively?

There are so many possible points of failure, I think it’s not a very wise path to take in business unless you’re a large corporation with a multi-billion dollar budget for “guessing” like this.

A Better Alternative

For small businesses and online entrepreneurs there is a much better and less risky model that I think everyone should adopt.  In today’s online world I think it’s the absolute best path to business success.

The model revolves around building a community of people who you attract through a central Blog such as this one.  Instead of trying to invent some kind of idea that tries to guess what kind of product or service you could go to market with, you build a community instead and let them tell you what kind of service or product they want from you.  Let me explain.

Here’s the “Idea to Business” Paradigm:

1. Come up with a brilliant idea.
2. Create/Develop/Manufacture the product or service that the idea provides.
3. Try to find a market for the idea.
4. Try to convince that market that they need that product or service.
5. Try to sell the idea to them at a specific price.
6. Pray it works.

Instead, the “Blog Business” Paradigm I recommend works like this:

1. Build a Blog.
2. Provide valuable content/resources in an area of interest you are passionate about.
3. Attract a loyal audience of followers.
4. Engage and build relationships with your followers.
5. Find out who they are, and what their biggest challenges are.
6. Create a product or service to solve those challenges.
7. Sell it to your audience.

See the difference?  Instead of trying to come up with some kind of brilliant idea that nobody has ever come up with, and then try to find a market, motivate it to accept the idea and try to market it to them before someone else copies your “brilliant idea”, I advocate a much saner and way less risky path.

You first build an audience of Blog readers who are attracted to your energy and the free content and resources your provide.  You provide them with a lot of free resources which builds trust and authority.  You then build a genuine relationship with them.  Not some kind of fake “I just want to sell you crap” relationship, but a “I really do care about you” type relationship.  Then, you let your audience tell you what kind of service or product they would like to see from you.  Then, when you build it, you already have an audience for your product.

Even if someone sees your idea, and they copy it, they don’t have the relationships that you do so that curbs your risk.

My Blog Business Course

For several years now I’ve been thinking of creating a Blogging course based on my experience with building this Blog and making money online through it’s success.  However, I also knew that I had to first build a larger audience, stronger relationships and that the timing had to be right.

In the last several 6 months I’ve been testing the waters to see if the timing is right.  I began by offering private coaching/mentoring at a discounted rate to really connect with what my audience’s needs and wants.  By working with people one-on-one it gave me the opportunity to really zero in on the specific areas that people are having challenges in when it comes to building an online business.  Based on this experience, I am creating a course to teach people how to build a successful Blog based online business.

I’ll release more details as I go along, but for now I’ll just say that it is going to be a complete course for building an online business and not just a Blog.  The course is going to focus around a central Blog that you build as your main hub, and then expand out to a business model of your choice for your monetization strategy.

For years now I’ve accepted the fact that I’m a scanner and have given myself permission to work on all kinds of projects.  Any kind of Blog idea I had, I would just launch it.  Any kind of affiliate marketing campaign I could think of I would try it out.  If I got inspired to learn about any random subject like advanced nutrition or energy healing or psychic development I would just dive into it.

I love being a scanner and the variety it brings to life and I would never change that about myself. However lately I’ve been realizing something that I think is very important for scanners to learn.

What I’ve realized is that after I learned about the scanner personality type a few years ago and finally gave myself conscious permission to do whatever I wanted to do, I kind of went all over the place doing everything.  It was like a burst of freedom, similar to when I first got my drivers license and my first car.

Finally having the freedom to do whatever you want to do without feeling a shred of guilt about it is a liberating feeling that I hope every scanner personality accepts in their lives.  However, I’ve come to realize lately that by going in so many directions at once I’ve been hurting my progress due to energy being spread in too many directions.

Instead of creating projects that give me a variety of things to pursue in a concentrated effort, I was pursuing a variety of projects with a single direction each.

Think of it like being in the military and instead of choosing the role of a “special ops” type person who is trained in all different kinds of skill-sets, it would be like trying to play the role of a sniper, an explosives expert, a communications officer and five other more specialized roles at the same time.

When I used to play World of Warcraft I made the same mistake.  The first character I created was a Rogue which is a very specialized class of character.  Then I got bored of it so I started another class which was a Warlock, which is a little bit more versatile but is still a specialized class.  Then I started a Mage (another specialized class) and a Warrior (another specialized class).  Without realizing it I was actually looking for a more versatile utility class that can do a little bit of everything (World of Warcraft version of a polymath/scanner) which would have been the Druid class, but a good friend of mine already had a Druid so I didn’t want to pick the same class as him.

It wasn’t until the expansion pack came out for the game where the Shaman class became available that I started a Shaman.  The Shaman is a utility class just like the Druid and since I started that character it’s been a lot more fun for me to play it, because I can do a little bit of everything (dealing damage, healing, spells, etc.)

The merger of this Blog is another example of the same thing.  Instead of starting this type of “utility” Blog that allows me to explore many areas of who I am in one place, I went out and created multiple specialized niche Blogs and sent my energy into multiple directions.

Now that I’ve merged my blogs, it’s crazy how much easier it is to get value from my efforts.  Looking at my RSS count alone inspires me so much.  Previously I had multiple Blogs and each one of them was “semi-successful” but it was always hard to build an audience.  The first 100 RSS subscribers is always the hardest for any Blog.  Now, combining all my “little” blogs into one I’ve brought my RSS count above the 5,000 mark.  In reality, it’s more about 6,000 but some of the subscribers aren’t being shown in the Feedburner badge even though they are receiving the RSS feed.

However, +5,000 is still way more exciting than having a few Blogs at the 2,000 range and a few at the 10 – 100 range.  It’s also going to make it easier for me to rank higher in any kind of lists or ranking systems, probably easier to attract advertisers, as well as easier to rank in the search engines etc.

So, my question to all the scanners out there is this – Have you found a project or direction for your efforts that naturally combines your varied interests into something you can apply your energy to in one direction?  Are you embracing projects that naturally lend themselves to the scanner personality, or are you putting your energy into projects that are best suited to the specialist personality and trying to do five or ten such projects in an effort to have the variety that you desire?

You may find it a lot easier and a lot more rewarding to focus your efforts on less projects that naturally offer more variety per project, than more projects that lend themselves better to the specialist personality.

The last week since launching this Blog I’ve realized just how much more time and energy I now have that I’ve combined my efforts into one direction.  I didn’t realize just how much “overhead” running multiple Blogs involved.  I should have combined a long time ago.

It’s given me the time and energy to start looking into another project I’m thinking of starting that will also align in the same direction as this Blog.  The alignment of my energies in one direction may just be the biggest change in my entrepreneurial journey since leaving the corporate world on January 1st of last year.

Last week I combined four of my WordPress blogs into one blog.

A few people have already asked me how I went about the process of combining the content of the sites, so I created this video which goes through and shows you what I did.

For me it was a matter of combining four blogs into one. Two of my blogs had the same “permalink” structure as my new blog, but two of them didn’t. The video shows how to deal with that as well.

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For the last 72 hours I’ve been madly scrambling to launch Paulymath.com, after making the decision to kill off Inspired Money Maker . com, Fitness Health and Healing . com, Inspired Psychic . com and Inspired Energy Healer.com and combine them all into one single Blog.

I decided to do this for a number of reasons.  Firstly, I’ve been working with  a number of coaching students that are scanners just like me and while coaching them through the process of launching their Blogs I found myself constantly advocating the idea of launching a Blog that explores many different topics instead of a Blog with a very tight niche.

Picking a broad topic goes against what most Internet Marketers out there teach and advocate, and I’m very aware of the benefits of picking a very specific niche to specialize and dominate in.

However, after four years of Blogging I am convinced that picking too narrow of a niche for a Blog is not a long-term strategy.  It’s more of an affiliate marketing strategy, or a niche-business strategy, but I don’t believe it’s a very wise decision for Bloggers and especially for Bloggers who are polymaths (Scanners).

Why Niche Blogs Don’t Work

The reason I don’t believe that niche Blogs work long term is because I don’t believe people are looking for information online anymore.  There is an abundance of information online on any topic you could think of.  Any Blog post topic a person could think of has already been covered somewhere out there.

This is nothing new, and it’s not something that’s unique to Blogs.  You could just as well walk into a bookstore and look in the new releases section.  You would probably see some kind of diet book, some kind of personal development book, maybe a new cook book.  All topics that have been covered for decades.

Blogging isn’t about sharing some kind of new information that you can’t find anywhere else on the Internet.

Blogging is about sharing yourself, your energy, your opinion and your journey with people.

When I look at the list of Bloggers that I subscribe to and read daily, none of them really share anything new that I haven’t heard before.  I don’t read their Blogs for that purpose.  I read their Blogs because I like them as people, and I am interested in their opinion on whatever topics they write about.

The other reasons I read Blogs is because I find some of them entertaining and inspirational.  Some provide useful tools, reviews and links as well.

I believe that everything in Blogging revolves around the Blogger themselves.  The more a Blogger can put his authentic self into their Blog, the more successful it’s going to be.  It’s no different than people watching Oprah to see what her opinion is on the topic of the day.

This is why I see a big challenge in starting a Blog on a tight niche topic such as “camping equipment” or “meditation pillows”.  Those kinds of Blogs are started on the premise of focusing on a topic of information, rather than the Blogger themselves.  The Blogs are about camping equipment or meditation pillows and not the person behind the Blog.

Not Being a Hypocrite

One of the primary reasons I’ve decided to scrap my multiple broad-niche sites to pursue just one main Blog is because my beliefs about what it takes to be a successful Blogger were no longer matching what I was doing.

When I started InspiredMoneyMaker.com back in 2007, I was being mentored by a mentor that comes from an Internet Marketing background, not a Blogging background.  The system of making money online that they teach focuses on building niche website businesses that just happen to have a Blog component attached to them, but the Blogging part is mostly just an afterthought or at best a traffic-getting technique.  My passion for Blogging goes much deeper than that.

Although I am very happy with the progress I made with InspiredMoneyMaker.com and recently even found out I made the list of Top 50 Canadian Marketing Blogs (Ranked #17), focusing on the single topic of “money making” just wasn’t serving me anymore, especially as a polymath (scanner).

I have so many passions in life that I’d love to be able to share on my Blog, but I’ve had this subconscious self-imposed limiter on the type of content I could post on InspiredMoneyMaker that I’ve only recently become aware of.

Naturally as a scanner I have many interests but instead of exploring them on my Blog I’ve been starting other Blogs on different topics instead, hence the semi-monthly announcement of yet another Blog I’m starting.

It’s always the hardest to see past your own limiting beliefs but it’s so obvious to me now that all this time I could have been focusing my energy on building one multi-topic Blog, instead of spreading my energies in multiple directions.

If any student approached me with the situation I am in I would have instantly told them to start over with a new Blog that doesn’t limit them to one topic.  So, if that’s the advice I would give my students why wouldn’t I take my own advice regardless how hard it may be to merge and re-build my sites, rankings, links etc. under a new name.  I can’t be an effective mentor if I tell people to do one thing, while I myself am doing something else.

The Name Paulymath

Once I decided to merge all of my Blogs into one, I wanted to pick a unique name that I can build a brand around for years to come.  The criteria I set for myself when picking the name was as follows:

• I wanted a domain that was relatively short.  No more FitnessHealthandHealing.com type names.
• I no longer had to worry about trying to stuff any keywords into the domain since there is no specific niche for project.
• I wanted the name to be something I could build a brand around.
• I wanted the name to not mean much to someone the first time they hear it, kind of like Google didn’t really mean much until it became Google.
• I wanted the name to have me personally expressed in it somehow, similar to how Jeremy Schoemaker created his Shoemoney brand.  His last name is kind of built into the brand.
• I didn’t want my last name in the domain as it’s too hard to spell for people.
• The only “niche” or “theme” I wanted the name to express was the fact that there would be many topics discussed.
• I wanted there to be some kind of “hidden” meaning behind it as well for people who are familiar with me and the site.

After a lot of brainstorming, meditating and checking for available domains the name Paulymath.com just came to me and I instantly loved it.  I was really hoping that it would be available and I was super excited when I found out it wasn’t taken.

The name obviously plays off a misspelling of the word Polymath, which means “a person whose expertise spans a significant number of subject areas”, but also integrates my first name right into the domain which I really liked.  To me the name really rolls off the tongue as well and I think it won’t be too hard for people to remember.

The only downside to it is that for those who have never heard the word “Polymath”, the association they could have with the word is something to do with mathematics.  That’s totally OK though because it kind of makes people ask “What does that mean?” when they first hear the word which I think will make it easier to remember once they know the meaning.

The Migration Process

I’m still very much in the midst of the migration and merger of all of my Blogs together into this one common site.  I’ve been at it for days now so please bear with me as I get everything fixed up on the site with my new theme and structure of the site.

I’ve learned more about editing CSS and HTML in the last two days than I have in the previous 5 years and the same goes for hacking together permalink redirects and other geeky programmer stuff trying to preserve as many of the links and search engine rankings I have across my sites as I migrate to the new one.

Bear with me as I work on getting everything fixed up and tweaked over the next few days.

Choosing the perfect domain name for your online business can be challenging.

In my coaching practice, I find a lot of my students get stuck on this step.  Over the years I’ve registered over a hundred domains for various website projects I’ve worked on and over the years I’ve found a few simple tools that make the process easier, simpler and faster for me.

I’d like to share with you some of these tools to hopefully make your life easier.

You don’t have to use all of these tools, but just knowing what the different options are can save you a lot of time and frustration in trying to find the perfect domain name.

Step 1 -  Brainstorm Keywords and Do Research

A good place to start is to brainstorm base keywords related to the type of business or website type you are going to be creating.

For example, lets say that you are going to be creating a website to showcase your portfolio as a wedding photographer.  In this example, you could create a list of base keywords related to photography and wedding photography such as:

• photography
• photographer
• pictures
• wedding photography
• wedding photographer
• wedding pictures
• etc.

Next, to do some research we can hop over to Google AdWords Keyword Tool and type in our base keywords to see what kind of data we can pull from Google.

Now, we’re not looking at picking a domain name here just yet but rather just seeing what kind of searches people do around the different base words that we picked.  A quick glance shows that “photography” gets more searches than “photographer”, but we have to put our thinking caps on here and think about this a little bit.

What are people really searching for when they use the keyword “photography” in their searches?  Are they looking to hire a photographer or are they more likely looking for photography resources such as photography classes etc.?

Personally I think when people search online they use keywords that they use in normal conversation.  If someone I know was getting married and they were looking to get wedding photos done they are probably much more likely to say “I’m looking for a wedding photographer” than they are to say “I need wedding photography services”.  That’s why I would probably try to go with a base keyword like “photographer” or “wedding photographer” rather than “photography” or “wedding photography”.

By using tools like Google AdWords Keyword Tool and trying different keywords and keyword combinations we can sometimes learn very interesting things.  For example when I was doing research on my name (InspiredMoneyMaker.com) I was researching the word “Income” as an alternative to “Money”.  However, my research showed me that most people who search for the word “Income” are generally searching for “Income Taxes” rather than “How do I make more income.”

In a natural conversation I think people are more likely to say “I want to make more money” than “I want to make more income”.  Figuring out this kind of thing is not easy as it takes a bit of an understanding of human psychology, but I think it’s well worth it to help you pick the perfect domain name for your online business.

Once you have a short list of some base keywords for your type of business, you can proceed to the next step.

Step 2 – Try Your Luck at Guessing a Good Domain Name

Sometimes you can fluke out and one of the first domain names that pops into your head is available.  If that happens, why waste your time going further?

I recommend using an Ajax enabled domain name availability search site such as AjaxWhois.com to speed up your process of randomly guessing / picking a good domain name.

Basically how a site like this works is that as you’re typing in the domain name in the search query it is instantly checking for domain availability.  This can greatly speed up the process of picking a domain name if you’re looking to just type in random names and want to see if they are available.

You can combine one of the base words you came up with in Step 1 to create a unique name that is hopefully available.

As you’re doing that, however, you will want to keep in mind some things to avoid when picking a domain name.

Step 3 – Know What to Avoid

Choosing the right domain name is just as much about knowing what to avoid as it is about finding a name that’s available.

Unless you are looking for a domain name for an educational, government or charitable organization I would recommend sticking to “.com” extensions only.  If the “.com” version of your domain name is already taken, and lets say you end up getting the “.net” version of it, chances are you’re going to lose a lot of your traffic to the “.com” domain.  People who are looking for you are just naturally going to type in “.com” and then you’ll be sending traffic to someone else (usually your competition).  Just stick with “.com”.

Also, unless you’re going to be taking the “build a big brand” path to your online business, you will want to avoid the following:

• Stay away from numbers – Registering a name like “Photographer247.com” may sound and look cool to you at first but people will inevitably end up trying to reach you at “PhotographerTwentyFourSeven.com” or “PhotographerTwentyFour7.com” or “PhotographerTwentyForSeven.com” etc.  Numbers just complicate things so try to stay away from them.
• Stay away from hyphens – This isn’t a total “no no”, but if you can try getting a domain name with no dashes or hyphens in it.  Dashes make things complicated.  Your domain could be “Wedding-Photographer-Steve.com” and someone will try typing “WeddingPhotgrapherSteve.com” or “WeddingDashPhotographerDashSteve.com” if for example you’re telling them the name over the telephone.  Some people don’t even know where the “dash” or “hyphen” is on the keyboard.  They may end up using underscore or something else.  Stick with no dashes if you can.
• Stay away from “cool misspellings” – Unless you’re going to be investing a lot of energy and money into branding your company, stay away from “cool misspelled” domains where you create variations of words because the actual words are no longer available.  For example “PhantasticWeddingFotographer.com” or “PhanWedFoto.com” or something like that.
• Stay away from Roman numerals – As with numbers, stay away from Roman numerals.  “PhotographerIIGo.com” may look cool to you, but not everyone will get it.
• Stay away from excessively long domains – At first glance it may seem like all the short domain names are taken.  Don’t be lazy and end up registering “VeryGoodWeddingPhotographerForYourPerfectDay.com” just because you’re too lazy to find something that’s simple, short and not taken.

If you’ve done your research, tried randomly picking some domain names, staying away from the things I mentioned above to avoid and can’t find something you like that’s still available, the next step will help you out.

Step 4 – Use a Keyword Combination Tool to Help You Find Hidden Treasures

A really cool way to find some pretty cool domain names is to use a keyword combination tool to help you.

A lot of these tools are actually used to generate keywords lists for Pay-Per-Click campaigns but I like using them to generate domain names as well.  The way these tools work is that you start with a list of your base keywords.  In our example, lets go with:

• photographer
• wedding photographer
• pictures
• wedding pictures
• etc.

Then, what you can do is you can create prefixes to try at the beginning of your base keyword.  For example:

• perfect day
• wedding day
• your day
• on time
• reliable
• last minute
• etc.

Then, you use the tool to combine the PREFIX + BASE WORD + .COM to form an actual domain name.  Here’s a screen shot from the AdWords Keyword Combiner by Ryan Olbe.

So what happens next is that the tool spits out all the different combinations of prefixes and base keywords followed by the .com suffix to generate a list of potential domain names.

If you come up with just ten base keywords and ten prefixes, that will generate one hundred different possible domain name combinations for you to try.

Now, you could copy and paste each one of these domain name combinations from the tool above into AjaxWhois.com to see which ones are available, but there is a better way to check availability on a large list like this.

Step 5 – Use GoDaddy’s Bulk Registration Tools

When you have a whole listing of potential domain names to check there is a much faster way to see what is available instead of typing them in one by one.  We can use GoDaddy’s Bulk Registration form to accomplish this.

Simply paste the domains you generated using the keyword combiner tool above into the bulk registration form like so:

Once you paste all the different combinations into the bulk register form, simply click the “Search” button and GoDaddy will come back showing you an error for all the domains that are already taken.  The cool thing is that all the domains that are left in the search box are available!  Here’s what I mean:

Final Words

Once you have your list of available domain names from the GoDaddy Bulk Registration Tool you can copy and paste them into a separate document and look at each domain name one-by-one to see if any of them resonate with you.

If not, you can always go back, do some more research and generate another list of available domains to choose from.

Sometimes it helps to separate this process into two sessions.  In the first session you take it to this point where you have a listing of available domain names and then you put it aside for a day or two.

After a day or two, if nothing popped into your mind in the interim you grab the listing of available domain names and see which one resonates best with you.

This process of picking a domain name may seem tedious but trust me when I tell you that picking a domain name is important.  You don’t want to rush through this step because you’re excited to get going only to find out later on that the domain you picked wasn’t the right one.

I’ve been spending a lot of time and energy lately working with other entrepreneurs to help them market their businesses online, both as a consultant and as a coach / mentor.

When I work with people one-on-one I really focus on being present and giving them my full undivided attention and energy to help them achieve their goals.  One-on-one work like this can be both extremely satisfying and extremely energy draining.  Not that I’m complaining as I really enjoy working with people one-on-one as I get to connect with them on a much deeper level, but it’s just that it’s hard to give it my all and then still have time and energy to work on my other projects such as this Blog and my affiliate marketing projects etc.

However, what I’ve been doing lately is I’ve been slowly cutting out, shutting down and eliminating any projects I’ve had on the go from the past that no longer serve my purpose in life.  Any kind of small projects that I’ve been hanging onto “just in case” I ever decide to work on them, are getting cut.  These projects have mostly been sitting idle and I haven’t put a lot of time or energy into them for a while, but they have still been taking up valuable space in my mind so I’ve decided to ditch them.

Clearing up some of that mental clutter will hopefully give me more time to work on my Blog and my affiliate marketing again.

The crazy thing is that I’ve got hundreds of pages of notes in my journals on things I want to write about and improve on my Blog, but I just haven’t had time to implement them yet.

I woke up this morning with the intuitive nudge to visit ProBlogger.net for ideas on how to improve my Blog.  This evening I finally had time to begin researching and so I headed over to ProBlogger.net to see what catches my eye.  It wasn’t even 10 seconds after landing on the site that Darren’s book “31 Days to Build a Better Blog” jumped out off the screen and caught my attention.

I heard about this book months and months ago when Darren first published it but it didn’t really resonate with me at that time.  I was busy working on other things so it wasn’t a big priority for me.  For some reason today it really resonated with me so I bought it.

The 31 DBBB Book

The book is split up into 31 chapters, with each chapter being a daily lesson you do to improve your Blog.  I’m going to try to make the time to work through the lessons daily and if at all possible I’d like to hopefully do more than one lesson on some days, so that hopefully I might be able to finish all the lessons before the end of the year.  I think that would be a nice momentum builder for starting off the year 2010 strong.

We’ll see… for now I’m just going to take things one day at a time.

Day 1 – Write an Elevator Pitch For Your Blog

The first thing that Darren covers is coming up with an “elevator pitch” for your Blog.

An elevator pitch is basically just a short, to the point summary of what your Blog is about.  Darren recommends coming up with a short one that you can use as a tag line on your Blog and in other places such as signature lines on your emails, forum signatures, social media sites, etc. and a longer one you can use in situations where you’ve got more time or space to express the purpose of your Blog.

Writing an elevator pitch is actually quite difficult.  Meaning, writing the pitch isn’t hard, but all the preparatory work of getting clear on what your Blog is all about can be.

Luckily I’ve actually been working on getting clear on this in my journal work for the last month or so.

I’ve been working on defining my values, mission statement, perfect customer/reader profile and other related exercises to help me get really clear as to what Inspired Money Maker is all about.

Previous Tag Lines

Inspired Money Maker has gone through a number of different tag lines.  Here are a few you might have seen over the years:

InspiredMoneyMaker.com – How to Make Money Doing What You Love

This was one of my first tag lines for this Blog.  It really resonated with me because I have a passion for helping people to connect with finding the thing that they love to do and then helping them to learn how to make money doing it.  So as far as tag lines go, it actually fit in very nicely with what my Blog was about.

The challenge I ran into with this tag line is that I started to attract people who were just generally interested in making money doing what they love, and it wasn’t necessarily related to Internet related strategies.

For example, someone could potentially have a passion for painting.  If they came to my Blog looking for ways to make money as a painter, but they had no interest or desire to utilize the Internet to market themselves then there was very little I could do to help them.  Of course some of the articles I’ve written can be applied generally to anything in life, but really I wanted to focus on helping people to make money doing what they love using the Internet.  So, after a while my tag line evolved to:

InspiredMoneyMaker.com – How to Make Money Online

For a while this was my tag line.  However, this tag line didn’t really resonate with me that much because it was so general.  There are millions of different ways to make money online and I wasn’t interested in covering everything related to this topic.  There are also thousands of other Blogs that cover this specific topic and they mostly focus on the strategies for making money online, whereas I was not just interested in strategies but also in the mindset of making money online.

I believe that making money online isn’t just about having the right tools and strategies, but also about having the right mindset and attitude to make money online.  This is how my tag line ended up evolving to:

InspiredMoneyMaker.com – Mastering the Mindset of Making Money Online

Up until today this is what my tag line has been for the last while.  This tag line and focus allowed me to separate myself from most of the other “make money online” Blogs out there, since most of them don’t focus on the mindset of making money online, but rather just on the strategies themselves.

I actually liked this tag line for a while, but in the last few months I’ve been running into a problem with the fact that some of the people I’m now attracting actually DO have their mindset right but they just don’t have the right strategies in place to help them make money online.

This is especially true for a lot of the consulting, coaching and mentoring clients I’ve been attracting.  A lot of them need just as much help with making money online strategy as they do with their mindset.  So, that kid of put me back to square one.  I realized that I can’t just focus on the mindset of making money online while ignoring the strategy component.

So, I decided to scrap the tag line once again and go back to the drawing board.

Darren’s book was the catalyst that finally pushed me to sit down and figure out my new tag line and what I really want to focus my blog on.

My new tag line is now going to be:

InspiredMoneyMaker.com – Internet Marketing for Inspired Entrepreneurs

This tag line really resonates with me.  It summarizes the main topic I want to focus on (Internet Marketing), and also defines who I’m targeting as well (Inspired Entrepreneurs).  It gives me the leeway I wanted to cover both the mindset and strategies of making money online, while at the same time focusing my sights on a specific type of person I’m targeting – the Inspired Entrepreneur.

What is an Inspired Entrepreneur?

To me, the typical Inspired Entrepreneur profile is a small business owner who has found his passion in life and has decided to go into business for themselves, to leave the corporate world and to build a thriving business doing something they love.

An Inspired Entrepreneur isn’t just looking for some get-rich-quick Internet income stream that they hope will make them a millionaire overnight.  An Inspired Entrepreneur is interested in building a long-term, sustainable business with a strong Internet presence that provides valuable products and services to the world.

Although the label leaves a lot of room for interpretation, I kind of like it being open like that so people can decide for themselves if they consider themselves “Inspired Entrepreneurs”.

Updating My Header

One thing that I’ve wanted to do for a while now is to add a tag line to my Blog in a highly visible place so that the second a brand new visitor lands on my site they instantly know what the site is about.

Since I’ve finally found a tag line  I really like I decided to update my header graphic to include my new tag line.  Here’s what the new header graphic looks like as of today:

What’s Your Pitch?

Do you have an “elevator pitch” for your Blog or business?  It sounds like such a simple thing, but most entrepreneurs never take the time to actually sit down and get clear on what their business is all about.

A lot of entrepreneurs know what line of business they’re in, but they don’t really have a simple, memorable and clear message for their business.

I’d love to hear what some of your tag lines / elevator pitches are and your feedback on Internet Marketing for Inspired Entrepreneurs.

Follow this link if you’d like more information about Darren’s eBook: 31 Days to Build a Better Blog