Is Feel Good Marketing Disease Killing Your Online Business?
Feel good marketing is like a cancer that eats away and destroys your online business before it even has a chance at survival.
What is Feel Good Marketing Disease?
Feel Good Marketing is just a name I came up with to describe a type of marketing strategy that many online businesses and Blogs use and almost all are not even aware they are using it.
I’m not immune to this marketing disease either, having been affected by its destructive nature in the past as well. What’s exciting is that as with most diseases, it can be beaten if we simply understand it and take steps to eliminate it from our lives and businesses.
So what kind of marketing disease am I talking about here?
Well, let’s start with the symptoms of this disease. Here are a few of the symptoms of Feel Good Marketing Disease:
- Little to no targeted traffic coming to your website
- Huge amounts of energy, time and resources spent on your website, content, graphics, etc., but very little payoff
- The majority of your daily traffic comes from you visiting your own website multiple times a day
- Low or non-existent conversions on your site
- Little or no income produced from your website
- Do any of these sound familiar? If so, you could have Feel Good Marketing Disease.
What Does Feel Good Marketing Disease Do?
Feel Good Marketing Disease infects the brains of entrepreneurs and blocks any and all common sense they may have related to the marketing efforts of their business.
Instead, the disease causes entrepreneurs to believe that the purpose of their marketing efforts is not to actually market their business in any way, but rather to make them feel good. Feel Good Marketing Disease also creates a huge mental imbalance in the entrepreneurs brain which creates intense apathy towards marketing efforts and massively reduces the value entrepreneurs place on marketing efforts.
As an example, while a healthy entrepreneur not infected with Feel Good Marketing Disease may allocate 10% – 20% of their businesses operating budget towards ongoing marketing efforts, entrepreneurs infected with Feel Good Marketing Disease spend 1% or less of their operating budgets on marketing efforts and in a lot of cases the actual amount spent is closer to 0%.
Let’s Get Serious
Ok, let’s get serious. As you’ve probably figured out by now, there is no actual condition called Feel Good Marketing Disease. You can’t go to a doctor and get diagnosed for it, and there are no pills you can take to get rid of it.
Feel Good Marketing Disease is just a label I created to get a point across. I actually think it *is* a disease, it’s just not a health-related disease, but rather a business-related disease.
At the root of this disease is an idea. The idea is simply this – “If you create a good product or service, it will market itself.”
Honestly, that is a pile of crap.
Every business needs to value marketing. In a good business model, at least 10-20% of your operating budget should be going to marketing your business.
What that means is that if you want your business to be making $5,000/month, you need to be prepared to spend at least $500 – $1,000/month on marketing.
The same thing should be done with your time. If you’re a Blogger for example, for every 10 hours you spend working on your Blog, 1-2 of those hours should be spent on marketing efforts.
Now, here’s where things get tricky.
You *must* focus your efforts on *real* marketing, and not Feel Good Marketing.
Feel Good Marketing is anything that you do, which you label as “marketing”, but which actually produces little to no actual marketing benefits to your business but simply just makes you feel good for doing something.
When you were a kid, do you remember having a Sports Day in elementary school, or something similar to it?
In my school we had Sports Day and during Sports Day the teachers separated all the kids into four groups and assigned each group a color (green, blue, red, yellow). Each of the four colors then competed during sports day for points. Each event was worth a certain number of points and you were competing to win for your team color.
At the end of the day the teachers gave out ribbons for each student depending on the place each group won in the competition. The first place group got the first place ribbon, second place got second place, third place go third, fourth place got fourth. Honestly it didn’t really matter how well you did because at the end of the day, each kid went home with a ribbon and when they showed it to their parents their parents probably said “Oh wow, 3rd place, good job!” and displayed the ribbon proudly on the fridge.
Some schools even skip the rankings and just give everyone a ribbon that says “Participant”.
Well, unfortunately, we’re not 8 years old anymore and in the business world simply being a “participant” in the marketing game isn’t good enough.
Your marketing has to be focused on winning, and not just participating.
This is a mistake I see so many entrepreneurs making – and it’s a mistake I made myself many times before as well.
When it comes to your marketing efforts, you need to focus all your energy on winning the marketing game for whatever specific target market you’re going after.
It is not good enough to just be a participant. You must win. If you don’t win, you lose, it’s as simple as that.
The good news is that it’s not that hard to win in the marketing game, but you do need to use some common sense and apply some effort and energy into your marketing efforts.
The Power of Focus in Marketing
Focus is a huge part of a successful marketing strategy.
Let’s use Blogging as an example. Read the following point a few times until it really sinks in:
It is better to write one blog post that is the best written and marketed post on a specific topic, than it is to write 1,000 good quality blog posts and apply a mediocre marketing strategy to them.
Writing Blog posts without a good marketing strategy is pointless. You can write 1,000 blog posts, and without marketing you will still make $0/m from your Blog.
The trick to winning in marketing is to focus your efforts.
Instead of writing dozens and dozens of Blog posts, and having those Blog posts rank between #20-#200 in the Google rankings for example, it’s better to write just ONE Blog post and promote it until it is ranked in the Top 10 on Google.
Here’s why.
When it comes to Google rankings, statistically speaking the vast majority of traffic from a specific search will come from the Top 10 results given by Google. Meaning, 99% of people never go past the first page of Google.
So, a Blog post ranked #2 for a decent keyword could get draw in 10,000 visitors to your site in a month, but the exact same blog post which is ranked #11 could only bring in 20 visitors per month or less.
Do you see the huge difference between the two? The scale is not linear. In fact, if that same Blog post could move up to the #1 spot it could potentially get 25,000 – 30,000 visitors per month just by moving up one rank.
So, if you write 1,000 Blog posts and they are all showing up in the 2nd or 3rd or 10th page of Google, then nobody will ever find them! So all that effort you made writing those posts is largely wasted.
You are much better off just targeting one keyword with one post or multiple posts and focusing all your energy on that one keyword until you dominate for that one search term.
This isn’t just for Bloggers either.
For any website out there, you need to be very clear on who you’re targeting and then position yourself to be the #1 or #2 person for that target market.
If you’re running a Vegetarian Cooking Blog for example, it could be a thousand times more effective to become the #1 resource for “Spicy Guacamole Recipes” than it is to be #200 for “Vegetarian Cooking”.
Follow?
The trick is to create marketing targets for yourself which you can win and then dominate that target, instead of just “participating” in the market in general.
Start thinking in these terms…
“I am the #1 business in the world for _______________”
I don’t care if you fill in the blank in there with “pink leather couch pillows” or “business mentoring for pregnant women”. It is better to dominate the #1 spot for a small niche than to be a “participant” in a much bigger niche.
Always target your products and services to the niches which you can dominate. Even if your Blog is a multi-topic Blog like this one, and you aren’t really targeting anyone specifically with the entire Blog you can always use individual Blog posts or pages or sections of your website to target specific markets.
Don’t just create content, or put up a site advertising your services or products and then devote 5 minutes to marketing and expect to win. Taking a “good enough” approach to marketing will kill your business.
If you don’t know how to do marketing, admit it. Hire some help. Find a mentor. Read some books. Take some courses. Learn to be a good marketer or hire it out to someone else, but don’t ignore marketing. Unless you don’t like your business and want to see it fail.
Remember this very important fact:
A properly designed and implemented marketing strategy should produce a Return on Investment.
What this means is that a proper marketing strategy should put MORE money into you business than you invest in it.
Meaning, if you spend $1,000 in marketing, it should make you at least $1,001 in profit, otherwise your marketing is running at a loss. Most crappy marketing strategies do run at a loss which is why people don’t like marketing.
Let me ask you this. If you had a marketing strategy which put $100 in your pocket for every $50 you spent on the marketing strategy, how much money would you be willing to invest into your marketing?
Also, if you had a marketing strategy that put $100 in your pocket for every 30-60m of energy you or someone working for you devoted to it, how much time would you devote to marketing?
I’m sure you’d agree that with these kinds of marketing strategies, it’s a no brainer to invest as much as possible money and energy into your marketing efforts. The challenge is that most people don’t know how to create marketing strategies that work this way and that is because they are typically using Feel Good Marketing which doesn’t actually produce any ROI. The only thing Feel Good Marketing does is make you feel good inside (temporarily)!
When you hear people saying “I will show you a simple and easy marketing strategy that you’re going to love!” you should be asking yourself “Does this marketing strategy produce the result I’m after?”
Honestly, who cares if it’s easy? Who cares if it’s simple? Who cares if you love the marketing strategy or not?
The only thing that matters is whether or not it’s working.
Does your marketing strategy actually work?
Or are you just slapping together a half-assed effort into your marketing and then wondering why your business isn’t growing?
Don’t let Feel Good Marketing Disease ruin your online business
Paulymath Forums Launched
I have just finished setting up the new Paulymath forums over at http://www.paulymath.com/forums.
There are still a lot of improvements I plan on making to the forums, including adding additional sub-forums to the mix and tweaking the design and configuration, but I figured I’d write a quick post to let everyone know that the forums are up and running live now.
Although I plan on adding additional sub-forums shortly, I have created sections on the forums to discuss:
- Personal Development in General
- Making Money Online, Blogging and Affiliate Marketing
- Health, Nutrition and Fitness
- Spirituality, Intuition and Psychic Development
- Warhammer 40k Related Topics
If you have any other suggestions for sub-forums / topics I could cover on the forums, leave some comments and let me know.
If anyone is interested in being a moderator, please contact me. I may be accepting moderators in the near future, and will get back to you with more details if you’re interested.
In the meantime, why not head over, register and introduce yourself: http://www.paulymath.com/forums
Zoe Killed One of My Ork Boyz
In the Warhammer 40k universe, the Imperium of Man faces many enemies.
One of those enemies are the Orks.
However, a new threat has risen to stand against the Orks. This threat poses as an innocent, cute little puppy named Zoe – but don’t be fooled.
Zoe shows no mercy.
She killed one of my Orks, and left his body parts scattered all over the floor, most likely to set an example to the other Orks.
Beware, the wrath of Zoe. Check out this video:
Looks like the Assault on Black Reach will have to take place with one of the Ork Boyz missing in action.
Choosing What Has Meaning In Your Life
As I mentioned in a recent post on The Mastering Life Path I’ve decided to pursue – nothing in this life actually has any meaning in and of itself – except the meaning which you choose to give that thing.
As with most people, for most of my life I have unconsciously been trying to figure out what is meaningful in life and what isn’t. Growing up in Poland for example, I remember one of the most common things I heard adults saying as a kid was that “Health is most important. Everything else is secondary.” It’s a very common Polish saying that I probably heard fifty thousand times before the age of 9.
Now, there is nothing wrong with that, but I’m just giving an example of how society, and our close relationships with peers, friends, and family members influence what we deem as important and what we give meaning to in life. There are countless layers upon layers of social conditioning that govern what we give meaning to in our daily life.
What would happen, however, if you started to make conscious choices as to what you assign meaning to? Meaning, instead of just going with the programming you’ve been raised with, you actually chose what you wished to apply meaning to.
That is exactly what I’ve been experimenting with lately.
Assigning Meaning to Seemingly Meaningless Things
As an experiment, I wanted to see what would happen if I began to apply meaning to something that typically doesn’t have a lot of meaning to most people. For my experiment I chose the Warhammer 40k table top game and it’s amazing range of miniature models.
The reason I chose these as my “project” is because they represent something I already enjoyed playing with in the past, but also because I wanted to experiment with something that a lot of people would consider totally meaningless. I mean, for Pete’s sake I’m talking about nothing more than little tiny plastic toy soldiers, right? 
That is precisely why I am having so much fun with this. Because, unlike seemingly “more important” things like saving the planet, or developing spiritually, or losing weight or raising kids or making millions of dollars – playing with little Warhammer 40k miniatures should be rather meaningless, right?
What Really Is Important Anyways?
As I mentioned above, I grew up being conditioned to value health. Also based on my childhood I developed a deep desire to build wealth and to be an entrepreneur. These are all things that deep down have meant a lot to me. I know many other people who have grown up with different sets of values where they developed a lot of meaning around post secondary education, or around raising a family, or about investing in real estate, or any number of other things we deem as “important” things to do in your life.
Well, who is the judge who decides whether investing time, effort and money into post secondary education is more important than investing that same energy into collecting Warhammer 40k miniatures?
What would happen if your kid came to you and said that instead of spending his money on college, he wants to instead start collecting Warhammer models? Would you freak out?
Of course I’m just using Warhammer miniatures as an example, but the same thing can be applied to other things like wanting to be an artist, a painter, collecting comic books, building robots, making movies, growing organic gardens, teaching martial arts classes, designing clothes, or running a store dedicated to lollipops. I mean anything goes here, I’m just using Warhammer as my example.
Who decides what’s important and life? Why are some people impressed when someone tells them they have a PhD, while others just feel sorry for them for the debt they’ve gotten themselves into.
Why do some people value their jobs and wrap their entire life’s meaning around being their job position, while others can’t stand to work for someone else and any job title – regardless how prestigious – translates into “corporate slave” for them?
In reality, there is no meaning to anything except the meaning we choose to give to that thing.
Is It Possible to Create Meaning?
Being aware of the fact that society, our friends, family, peers and the media influence what we assign meaning to is great, but even if we are aware of this – is it possible to change what we assign meaning to in life?
Absolutely.
This is exactly what I’ve been doing with the world of Warhammer 40k.
I have taken something that previously had very little meaning to me, outside of being a hobby I was previously inspired to play with for a while and I’ve turned it into something that is growing in meaning for me on a daily basis.
I started off by purchasing the Assault on Black Reach starter set and I’ve begun diving into the amazingly rich universe of Warhammer 40k.
The lore and depth of the Warhammer 40k universe is absolutely amazing. I feel like I’ve barely scratched the surface of this world and already I’m totally captivated by it.
In the universe of Warhammer 40k, you can collect your own army of miniatures. You can customize your army to suit your style of play. You can build the miniatures to be customized to your liking, choosing the types of miniatures that will make up your army, the types of weapons they will use etc. You can paint your army using a huge variety of pre-defined color schemes which represent different chapters within the army, or you can invent your own chapters including your own color schemes. You can build custom terrain for your army to do battle on. The depth in variety and customization that’s possible is incredible.
The Warhammer 40k universe is also always expanding, with lore and back stories coming out on a regular basis to add to the depth of the universe even more.
The thing is that you can see Warhammer 40k for the amazingly incredible world that it really is, created and supported by a fan base of incredibly bright and passionate people — or you can see them as just little pieces of plastic. The choice is yours.
What makes life awesome is that if you decided to, you can choose what you apply meaning to in your life. Whether that be having a beautifully sculpted, muscular body, or a huge multi-billion dollar business, or whether you want to collect, build and paint the most amazing Warhammer 40k army, or a million other things in between. It’s totally your choice.
I’m not going to try to convince you or anyone else in your life what you apply meaning to. Whatever floats your boat, I’m happy for you. The thing that I would like to awaken you to is the fact that it is a choice you have if you choose to make that choice. You don’t have to live your life according to the values and according to the things that your peers, friends, parents, or society has tried to tell you is important.
It’s your life.
Live like it.
Blogger Without A Cause
A couple of weeks ago someone asked me if I had any kind of cause in my life that I was very passionate about. These days it seems that everyone has some kind of cause they stand behind from saving the planet to ending animal cruelty, stopping drinking and driving, curing cancer or any number of the tens of thousands of causes out there.
I had to really think about this because even though I don’t want the planet to self-destruct, and just thinking about someone abusing a dog makes me want to vomit, I’m not really inspired to pursue any of those types of causes. Meaning, logically they all make sense to me but speaking directly from what I am naturally inspired to be passionate about – none of those causes really inspire me.
After thinking about it for a bit I came up with an answer. The one thing that I’ve been really passionate about, especially in the last few years has been to help the Lightworker’s in this world to embrace the Internet as a way to expand their global reach and to stop playing small.
In the last five years I have scoured the Internet researching the websites of and meeting countless talented Lightworkers, who are absolutely amazing at what they do, but who also have some of the most hideous and most unoptimized websites I have ever seen in my life. Like looking at a bad 80′s haircut, every time I come across yet another hideous website I cringe in horror.
Honestly, there are 12 year old kids out there with better looking websites about their favorite video game than most of the Lightworker sites I’ve seen.
The challenge isn’t so much that Lightworkers don’t know how to build good websites, because I wouldn’t expect them to waste their time learning how to do that when they have more important things being the amazing Lightworkers that they are. The real challenge I have constantly run into with Lightworkers revolves around one or more of these issues – which I have only slightly over exaggerated below:
- Lightworkers don’t value web sites, the Internet, and are largely unaware of the amazing potential the Internet has for connecting people.
- Lightworkers don’t realize that helping people 1-on-1 is great, but they could also balance that out with 1-to-1 million type work by publishing content, Blogs, writing eBooks etc. and help a lot more people.
- Lightworkers sometimes carry anti-technology sentiments, somehow equating technology with evil so deep down they don’t want to have a “good” website.
- Lightworkers often use the “I don’t have time” excuse for not building a good website with good content, yet when their clients tell them they don’t have time to meditate they lecture them on the importance of making time.
- Lightworkers often don’t realize that one Blog post can reach millions of people across the Internet and potentially inspire people for generations to come.
- Some Lightworkers actually still think that the Internet is a fad that will go away soon. They’ve been thinking that since 1995.
- Lightworkers don’t realize that you can outsource pretty much every technical aspect of building a good website. All they need to do is to create the content, which is as easy as using a word processor or turning on a video camera.
- etc.
Of course not all Lightworkers fall into the statements I listed above, but for years now I have had this passion for helping Lightworkers to embrace technology instead of fighting it and it’s something that I have a blast doing.
So after some thinking about this I realized that this has been my “cause” for quite some time now, with my Blog, my businesses, my coaching/mentoring etc.
Best Way to Help a Cause
Once I realized that I did in fact have this cause that’s been in my blood for years now I sat down and did some meditation on how I could be of best service to this cause.
At first I started thinking about all the good in the world we would have if energy healers had websites and marketing strategies as awesome and effective as those of pharmaceutical companies, and if dog rescue shelters knew how to use the Internet as effectively as dating websites do to match up dogs with owners. I imagined a world where Lightworkers had awesome websites and I saw that the wold would completely change.
The Internet is the ultimate equalizer. Everyone now has the same opportunity to reach everyone on earth with their YouTube channel as only a small group of people did just a few decades ago in the mass media. I saw a vision of a world where Lightworkers dominated the “airwaves” with awesome Blogs, awesome YouTube channels, and all the other amazing opportunities to connect with and communicate with people available today with the Internet.
While I was visualizing this, something strange happened.
For a brief moment while seeing all these Lightworkers with awesome websites I felt a moment of panic – “Oh no, now what do I do with my life?!” – popped into my head.
I opened my eyes and in a moment of enlightenment I thought to myself – “Oh oh… am I creating this problem?”
The following words from “The Science of Getting Rich” by Wallace Wattles came to mind:
“Things are not brought into being by thinking about their opposites. Health is never attained by studying disease and thinking about disease; righteousness is not to be promoted by studying sin and thinking about sin; and no one ever got rich by studying poverty and thinking about poverty.
Medicine as a science of disease has increased disease; religion as a science of sin has promoted sin, and economics as a study of poverty will fill the world with wretchedness and want.
Do not talk about poverty, do not investigate it, or concern yourself with it. Never mind what its causes are; you have nothing to do with them. What concerns you is the cure.
Do not spend your time in so-called charitable work or charity movements; most charity only tends to perpetuate the wretchedness it aims to eradicate.”
These are very powerful words and can easily be misunderstood, but in that moment of enlightenment I understood my part in perpetuating the “Lightworkers have crappy websites” problem that I’ve been so passionately wanting to fix in this world.
I realized that perhaps it is my own need of feeling needed, and having some kind of purpose in this world that has been creating this problem in the first place, so I decided to do a little experiment.
Becoming Cause-Less
What if the best way to really help a cause is to solve it at the highest level of consciousness, instead of trying to fix it in this world of effect?
Psych-K teaches us that what we see in this world we live in is like a printout from a computer. It teaches us that trying to change the printout is futile because even though you can grab a pen and scratch out any mistakes in the printout, the second another copy is printed it will once again have the same mistakes.
A much wiser thing to do is to go into the “source” of the printout – the computer program that contains the data that is being printed out and to alter the program itself. In Psych-K, the programs are our beliefs and by changing our beliefs we can alter the printout we see in our lives.
So I decided to experiment with this.
Instead of living with the belief that there are all these Lightworkers out there with crappy websites that need my help, I decided to see what would happen if I changed my belief structure to believe that Lightworkers have now begun to truly embrace the amazing power of the Internet and are going to totally change the world by embracing technology, instead of avoiding it or being scared of it.
Furthermore, I also released any beliefs I had about me needing to have some kind of “cause” out there to fix in the world. Instead I chose to believe that the world out there is already perfect with or without me.
Instantly I felt like a big burden has been lifted off my shoulders. I didn’t even realize it was there.
I decided to no longer pursue solving this “cause” I once had. Of course I would not ignore anyone who would seek out my help, but I wouldn’t go looking for “work” out there helping any Lightworkers with their websites.
Amazing Changes
Almost instantly I started seeing amazing changes in the world, even though I didn’t “do” anything short of changing my own beliefs and healing the parts of me in global consciousness which needed healing to let go of this issue.
One of my good Lightworker friends sent out an email to her list the very next day announcing that she is going to be taking her online presence to the next level and no longer playing “small”. Her email contained some of the exact same words and descriptions of what I wished Lightworkers would do which I wrote out in my journal the day before. By healing the consciousness within me, instantly I saw things being reflected “out there”.
Another friend of mine also emailed me the same day with a similar set of goals for his website.
Yet another friend of mine emailed me a link to a new Lightworker coaching portal now being developed by the likes of Deepak Chopra and Bob Proctor. I took a look at it and although I didn’t like the setup of it so far myself, it showed me just how powerful it can be to go to the source of the cause you’re trying to put yourself behind, instead of trying to change things “out there”.
Every day since this has happened, I have seen wave after wave of evidence that I am not needed “out there” to solve this problem. I simply need to keep forgiving, and accepting the parts of me that I am attempting to cure “out there”.
How Will I Make Money Then?
If what I’m saying actually does work – and I know it does – then how will I make money then? Meaning, prior to this realization I could charge a Lightworker money for consulting services related to helping them with their online presence – but how do I make money if I end up solving these problems at the level of consciousness?
I mean, if I can change my beliefs and affect consciousness directly which makes it way easier for a Lightworker to launch a successful website quickly and easily, can I send them an invoice for that?
Like if you came to me asking for consulting help with your website and I helped you with your website, it would be easy for you to accept that there would be a fee for that service. If however I said to you “I will meditate on this and eliminate that within me which is making it difficult for you to have a wonderful website”, would you be willing to pay a fee for my “meditation session”?
Not to mention the fact that when I address this problem and do healing on it at the level of consciousness, I’m healing ALL Lightworkers out there not just one. So can I invoice all of them for services rendered?
Somehow I don’t see that happening (yet).
Evolving to a New Paradigm
I realized that my old ways of making money, by solving problems for people “out there” aren’t going to work any more. I can’t make a living solving any problems “out there” because every problem I solve I also helped to create.
I know what I’m saying is not easy to accept. It can actually be quite depressing to think that all the problems that we try to solve out there only exist because we created them so that we could solve them. However, if it is the truth, then there is no sense in hiding from it.
Think about it this way. What problems have we, as humans really solved by trying to solve anything “out there”?
We discover the cure for Chicken Pox, and all of a sudden a new disease pops up. We fight for peace in one area of the world, and fighting erupts somewhere else. We solve the problem of food production with modern farming practices and technology, and we create one of the most overfed and undernourished populations ever.
I’m not saying I know all the answers, but I have been given a glimpse of an awareness that goes beyond trying to fix things “out there”. It’s as futile as trying to change the printout when the software is what we should be addressing.
So if the solution is not trying to “fix” the world “out there”, then what?
Well, first of all I have always believed that there are many levels to life. You can’t ignore the physical reality world right in front of you – which is why I said I will gladly help anyone who comes to me for help. However, in my “spare time” I will expend my energy on solving the root cause of the problem at a higher level.
What this means is that if you are presented with a problem in your life such as a person in front of you is drowning – don’t go and meditate on the situation – save their life! Then, meditate on why you are creating emergency situations in your life later.
Testing This Out
If what I’m saying scares you or just doesn’t sound right – why not test it out? If your cause has always been to “save the animals” from animal cruelty for example, why not let go of it for a month. Instead of fighting for that cause, try letting it go. Try embracing, forgiving and loving the part of you that is abusive and destructive in some way.
You may say that you’re not abusive at all, but do you smoke cigarettes? If so, you are abusing your own body. Do you lose your temper and yell at your spouse? Then you are verbally abusing them. Where in your life are you “abusing” something precious and beautiful? What “abuser” part of you are repressing?
I’m not saying that “abusing” your own body by drinking alcohol for example is the same as kicking a dog. What I’m saying is that by acknowledging and healing the part of you that is abusive in some way – even in the smallest way – you will be able to lessen the abuse on animals automatically because we are all connected as part of the same consciousness and whatever you heal within yourself, you heal in the world.
What if your cause is saving the planet? Well, the “cause” that is creating an imbalance on this planet is over consumption right? It’s the fact that we are squandering and overusing the precious resources of mother earth and not respecting the natural balance of things, right?
So where in your life are you not respecting the natural balance of things? Where are you squandering resources? I’m not talking about installing energy efficient light-bulbs. I’m talking about it from a deeper level that you are perhaps not seeing. You may not be using any “toxic” cleaning agents in your house, because you’ve switched to products that don’t pollute the environment, but what about your attitude? Do you bring peace and tranquility to your relationships with people or do you “pollute” their energy the second you enter their “environment”?
If you’re not ready for working on things at this level yet, I totally understand. Just keep working on the causes you’re inspired to get behind, but if you’ve been finding yourself “cause-less” lately or very uninspired to pursue your cause, perhaps it’s time to evolve to another level.
Perhaps it’s time to let go of having a “cause”, and embrace self-love, self-healing and self-forgiveness. It may just help the world “out there” more than chasing that cause.
Where to From Here
I’ll detail where I’m going from here in a future post, but the short version of it is that I’m exploring a much lighter side of life. Instead of trying to “fix” things out there in the world I’m much more interested now in “playing”. I am loving the idea of playing in this world and maintaining a sense of playfulness, fun, excitement, joy, relaxation and creativity. This is why I’ve been so drawn to things like playing with my Savage Flux RC Truck and painting my Warhammer miniatures.
The way I see it, the more fun and peace and creativity energy I maintain throughout the day, the more I affect the world “out there” with the same kind of energy.
And on that note, off I go to enjoy painting the my squad of Ork Nobz from the Assault on Black Reach starter set I recently bought.
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Paul Piotrowski is a highly ambitious and passionate self-improvement fanatic who has spent over 13 years relentlessly pursuing and studying personal development wisdom in almost every area of life. His highly intuitive drive to seek wisdom and truth in life has led him through very diverse areas of experience ranging from entrepreneurship and business, natural [...]
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