Writing an Elevator Pitch for My Blog

I’ve been spending a lot of time and energy lately working with other entrepreneurs to help them market their businesses online, both as a consultant and as a coach / mentor.

When I work with people one-on-one I really focus on being present and giving them my full undivided attention and energy to help them achieve their goals.  One-on-one work like this can be both extremely satisfying and extremely energy draining.  Not that I’m complaining as I really enjoy working with people one-on-one as I get to connect with them on a much deeper level, but it’s just that it’s hard to give it my all and then still have time and energy to work on my other projects such as this Blog and my affiliate marketing projects etc.

However, what I’ve been doing lately is I’ve been slowly cutting out, shutting down and eliminating any projects I’ve had on the go from the past that no longer serve my purpose in life.  Any kind of small projects that I’ve been hanging onto “just in case” I ever decide to work on them, are getting cut.  These projects have mostly been sitting idle and I haven’t put a lot of time or energy into them for a while, but they have still been taking up valuable space in my mind so I’ve decided to ditch them.

Clearing up some of that mental clutter will hopefully give me more time to work on my Blog and my affiliate marketing again.

The crazy thing is that I’ve got hundreds of pages of notes in my journals on things I want to write about and improve on my Blog, but I just haven’t had time to implement them yet.

I woke up this morning with the intuitive nudge to visit ProBlogger.net for ideas on how to improve my Blog.  This evening I finally had time to begin researching and so I headed over to ProBlogger.net to see what catches my eye.  It wasn’t even 10 seconds after landing on the site that Darren’s book “31 Days to Build a Better Blog” jumped out off the screen and caught my attention.

I heard about this book months and months ago when Darren first published it but it didn’t really resonate with me at that time.  I was busy working on other things so it wasn’t a big priority for me.  For some reason today it really resonated with me so I bought it.

The 31 DBBB Book

The book is split up into 31 chapters, with each chapter being a daily lesson you do to improve your Blog.  I’m going to try to make the time to work through the lessons daily and if at all possible I’d like to hopefully do more than one lesson on some days, so that hopefully I might be able to finish all the lessons before the end of the year.  I think that would be a nice momentum builder for starting off the year 2010 strong.

We’ll see… for now I’m just going to take things one day at a time.

Day 1 – Write an Elevator Pitch For Your Blog

The first thing that Darren covers is coming up with an “elevator pitch” for your Blog.

An elevator pitch is basically just a short, to the point summary of what your Blog is about.  Darren recommends coming up with a short one that you can use as a tag line on your Blog and in other places such as signature lines on your emails, forum signatures, social media sites, etc. and a longer one you can use in situations where you’ve got more time or space to express the purpose of your Blog.

Writing an elevator pitch is actually quite difficult.  Meaning, writing the pitch isn’t hard, but all the preparatory work of getting clear on what your Blog is all about can be.

Luckily I’ve actually been working on getting clear on this in my journal work for the last month or so.

I’ve been working on defining my values, mission statement, perfect customer/reader profile and other related exercises to help me get really clear as to what Inspired Money Maker is all about.

Previous Tag Lines

Inspired Money Maker has gone through a number of different tag lines.  Here are a few you might have seen over the years:

InspiredMoneyMaker.com – How to Make Money Doing What You Love

This was one of my first tag lines for this Blog.  It really resonated with me because I have a passion for helping people to connect with finding the thing that they love to do and then helping them to learn how to make money doing it.  So as far as tag lines go, it actually fit in very nicely with what my Blog was about.

The challenge I ran into with this tag line is that I started to attract people who were just generally interested in making money doing what they love, and it wasn’t necessarily related to Internet related strategies.

For example, someone could potentially have a passion for painting.  If they came to my Blog looking for ways to make money as a painter, but they had no interest or desire to utilize the Internet to market themselves then there was very little I could do to help them.  Of course some of the articles I’ve written can be applied generally to anything in life, but really I wanted to focus on helping people to make money doing what they love using the Internet.  So, after a while my tag line evolved to:

InspiredMoneyMaker.com – How to Make Money Online

For a while this was my tag line.  However, this tag line didn’t really resonate with me that much because it was so general.  There are millions of different ways to make money online and I wasn’t interested in covering everything related to this topic.  There are also thousands of other Blogs that cover this specific topic and they mostly focus on the strategies for making money online, whereas I was not just interested in strategies but also in the mindset of making money online.

I believe that making money online isn’t just about having the right tools and strategies, but also about having the right mindset and attitude to make money online.  This is how my tag line ended up evolving to:

InspiredMoneyMaker.com – Mastering the Mindset of Making Money Online

Up until today this is what my tag line has been for the last while.  This tag line and focus allowed me to separate myself from most of the other “make money online” Blogs out there, since most of them don’t focus on the mindset of making money online, but rather just on the strategies themselves.

I actually liked this tag line for a while, but in the last few months I’ve been running into a problem with the fact that some of the people I’m now attracting actually DO have their mindset right but they just don’t have the right strategies in place to help them make money online.

This is especially true for a lot of the consulting, coaching and mentoring clients I’ve been attracting.  A lot of them need just as much help with making money online strategy as they do with their mindset.  So, that kid of put me back to square one.  I realized that I can’t just focus on the mindset of making money online while ignoring the strategy component.

So, I decided to scrap the tag line once again and go back to the drawing board.

Darren’s book was the catalyst that finally pushed me to sit down and figure out my new tag line and what I really want to focus my blog on.

My new tag line is now going to be:

InspiredMoneyMaker.com – Internet Marketing for Inspired Entrepreneurs

This tag line really resonates with me.  It summarizes the main topic I want to focus on (Internet Marketing), and also defines who I’m targeting as well (Inspired Entrepreneurs).  It gives me the leeway I wanted to cover both the mindset and strategies of making money online, while at the same time focusing my sights on a specific type of person I’m targeting – the Inspired Entrepreneur.

What is an Inspired Entrepreneur?

To me, the typical Inspired Entrepreneur profile is a small business owner who has found his passion in life and has decided to go into business for themselves, to leave the corporate world and to build a thriving business doing something they love.

An Inspired Entrepreneur isn’t just looking for some get-rich-quick Internet income stream that they hope will make them a millionaire overnight.  An Inspired Entrepreneur is interested in building a long-term, sustainable business with a strong Internet presence that provides valuable products and services to the world.

Although the label leaves a lot of room for interpretation, I kind of like it being open like that so people can decide for themselves if they consider themselves “Inspired Entrepreneurs”.

Updating My Header

One thing that I’ve wanted to do for a while now is to add a tag line to my Blog in a highly visible place so that the second a brand new visitor lands on my site they instantly know what the site is about.

Since I’ve finally found a tag line  I really like I decided to update my header graphic to include my new tag line.  Here’s what the new header graphic looks like as of today:

What’s Your Pitch?

Do you have an “elevator pitch” for your Blog or business?  It sounds like such a simple thing, but most entrepreneurs never take the time to actually sit down and get clear on what their business is all about.

A lot of entrepreneurs know what line of business they’re in, but they don’t really have a simple, memorable and clear message for their business.

I’d love to hear what some of your tag lines / elevator pitches are and your feedback on Internet Marketing for Inspired Entrepreneurs.

Follow this link if you’d like more information about Darren’s eBook: 31 Days to Build a Better Blog

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