7 Days of Twitter Results
Exactly one week ago I wrote a post about Twitter called “Is Twitter Useless?” where I talked about my decision to start implementing Twitter into my online strategy and actually starting to utilize it properly, instead of ignoring it.
That same day I also made some minor changes to my site design to make it easier to follow me on Twitter. So what kind of results did I get from doing this?
Well, let’s take a look at some stats. Prior to making these changes I had my Twitter account for about six and a half months (~200 days), and in that time I had 158 people follow me on Twitter.
158 Followers / 200 days = 0.79 Followers / day
Also, during that time Twitter was my #20 traffic source for the website with 82 Visits from Twitter during that 200 day period.
82 Visits / 200 days = 0.41 Visits / day
So my stats for the first 200 days of using Twitter when I wasn’t really paying much attention to it were that I was averaging 0.79 new followers per day and getting 0.41 visits from Twitter per day.
Now, since making those changes I mentioned above, I’ve now grown my follower count to 252 people that are following me on Twitter as of today. That’s a growth of ~60% in one week. That’s pretty exciting.
94 New Followers / 7 days = 13 New Followers / day
Also, during that time Twitter jumped up to my #7 traffic source for the website with 21 Visits from Twitter during the 7 day period.
21 Visits / 7 days = 3 Visits / day
Now, these aren’t huge numbers and I’m not saying that it would be fair to extrapolate what happened in the last seven days over a longer period of time, but they are still pretty interesting numbers to look at.
One other thing is that I think is worthy of mention is that the average time on site for my Twitter users is 2 minutes 44 seconds. Even though I get way more traffic from StumbleUpon for example, that traffic stays for an average of 18 seconds, so it goes to show you that unlike StumbleUpon traffic which usually just “bounces” off my site after a few seconds, Twitter visitors actually stay and read.
I’m definitely going to keep plugging away at this Twitter thing to learn more about it and to try to understand it in more depth, but so far the results of the time I’ve put into it seem pretty promising.
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82 visits in 200 days? That’s why I don’t think Twitter is a great source of traffic for a blog. I prefer to use a Facebook page to connect with readers.
@Asswass: That’s in the first 200 days of using twitter where I didn’t pay attention to it at all, just signed up for an account and that’s it. People somehow found me and followed me.
I’ve had a 631% increase in Twitter traffic in the last 7 days compared to the first 200 days.
Well that’s awesome then. I gain 1.270 followers in only 3 months but almost every tweet from my followers is spam. I tweet often but the traffic isn’t the big deal.
Do you think your stats will even out eventually, once the twitter masses have already found you? While I do think twitter is a beneficial marketing tool, I’m curious what kind of traffic you’ll get in the coming months. Keep us updated!
I’m sure the stats will change over time. However, something else to keep in mind is that just because someone doesn’t CLICK on a link on Twitter and come to my site, it doesn’t mean that Twitter is not helping with marketing.
Every day I see Tweets from John Chow, Problogger etc. and I don’t click on all their links, but just reading their Tweets keeps their name, image and brand fresh in my mind. I think that’s important.
Another fascinating thing I’ve noticed is that people who offer value on their Blogs, offer value on Twitter. People who have crappy Blogs, full of spammy stuff but no real content send out Tweets that are the same. You can learn a lot about a person by the way they behave on Twitter.
Great point, Paul. As people notice your tweets, more and more… they might be more inclined to click the link. Besides, I think 82 visits is certainly a positive move. Those 82 people could tell their friends.
That’s true! I love the followers that tweet about getting thousands of followers, but don’t have any. Those are my favorites. Seriously, twitter is a great marketing tool, I just want to see some case studies to prove it!
First, thank you so much for the kind words. We’re all blushing
.
On a more serious note, I completely agree- you have to test some theories and see what works. You can’t monetize a trend or service like Twitter after it’s already been over-used. I do like to see facts and examples, though, and think those can be provided before there’s oversaturation. Too bad most of the marketers who would be qualified to do the study are too busy making money!
I have just read your post – 10 Reasons Not to Auto-Follow on Twitter – that was a superd piece and a joy to read. This post is very encouraging and after reading it I see its high time for me too to stop ignoring Twitter. Thanks for the actual stats – it will go a long way in encouraging people to use Twitter to market their sites and increase their traffic volume.
@MLDina: Really? I wouldn’t wait for a “study” to prove Twitter is a great tool. By the time that happens, most of the opportunity will be over. It’s like people who call me up today and tell me they read a book on Websites and they read that “META TAGS” are things that will make their website rank #1 on Google for their business. So they ask me how to setup a “META TAG” on their website so they can be #1 on Google for the word “PLUMBER” or “DENTIST” or something. LOL. I tell them that might have worked in 1994, but it won’t work now.
I find that with Internet stuff, we have to take more risks and try new things long before they are “proven” in some study otherwise we get left in the dust. I mean, you guys (MarketLeverage) are a perfect example of a company that does that. You embrace new mediums of promoting yourselves such as your MLTV, reaching out and connecting with Bloggers, etc. So many companies out there don’t even have a CLUE what a Blog is yet. They’re all going to be left in the dust IMO, unless they realize that there is a whole new way of doing business and the Internet is a central part of that, and what “Works” on the Internet is changing at break-neck speeds.
@MLDina: True. It’s all about finding that “sweet spot”, where you don’t come in too early and end up wasting money and time on all the latest technologies out there since probably 95% of them never last through the first few months, but you also don’t want to wait too long and “miss the boat”.