Using Google AdWords Editor

If you’re still solely using the web based Google AdWords interface to setup and manage all of your AdWords campaigns, you’re nuts.

A lot of people still don’t know that Google actually offers a free offline toolset which allows you to seamlessly interface with your Google AdWords account and basically do everything you can do online much more quickly and efficiently.

The tool is available as a free download through your AdWords Account.

If you have no clue what I’m talking about, this is what the Google Adwords Editor looks like.

Here’s where you download it: Google AdWords Editor

Part of the training taught inside PPC Classroom 2.0 dives deep into using Google AdWords Editor to launch your campaigns.  For example, if you want to launch a new campaign with small, tighly focused AdWords Groups, you can use AdWords Editor to do this quickly and painlessly.  The tool allows you to work offline, set everything up exactly how you want it to be and then with the click of that "Post Changes" button you see above, everything gets uploaded to your AdWords account.

What can you do with Google AdWords Editor?  Here are just a few of the many things you can do with it:

• Add/Update Multiple Keywords – Add keywords in bulk.  Update bid prices for specific keywords in bulk, etc.
• Keyword Opportunities (beta) – Fetch new keyword ideas based on a seed keyword, check the Volume and Competition of the keywords and quickly add them to a campaign.
• Keyword Multiplier – Type in "chicken", "beef" and "veggie" into List1.  Type in "hotdog" and "burger" into List2.  Click one button and it generates "chicken hotdog", "chicken burger", "beef hotdog", "beef burger", "veggie hotdog" and "veggie burger".  Why do you need such a thing?  Well, lets say you’re launching a dating niche campaign.  You could paste the name of 100 cities into List1 and the word "singles" or "dating" into List2 and it would generate a whole bunch of city-targeted dating keywords for you.  It’s possible to do this in Excel as well, but this is easier.
• Advanced Bid Changes – Ever wanted to increase your $0.37-$0.52 bids by 17% but didn’t want to manually calculate each fricken one?  You can do that with one click here.  You can also "Raise maximum CPC bids for inactive keywords to their minimum CPC bids".
• Keyword Grouper – Ever just DUMP a whole bunch of keywords into an AdGroup just to see which ones will get any traction?  Well, the Keyword Grouper can help you group your keywords into smaller, more tightly packed AdGroups which could help you to improve your Quality Score and CTR.
• Much much more…

I only covered a couple of keyword related functions but there is a tonne more to play with in there and I didn’t even go into the functions for AdGroups and Campaigns or the statistical reporting available.

I actually learned how to use AdWords years ago so I’ve been used to the Web Interface for a long time, and even though I had AdWords Editor installed for a while now, I honestly haven’t really been using it as much as I should have until recently.  It was not until I started going through all the training in PPC Classroom 2.0 that I really started to play around with some of the super useful features of AdWords Editor.

I still login to the Web Interface from time to time to look at certain things, but I’m finding myself using the AdWords Editor more and more now and I keep finding cool neat little tricks you can do in there that are not available in the Web Interface.

If you haven’t been using AdWords Editor because you’re so used to the Web Interface and have been too lazy to learn something new, I really suggest you invest some time mastering this tool.  It can be a huge time saver.  And hey…it’s Free!

Here’s where you download it: Google AdWords Editor

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