Don’t make the mistake I made when I first got the eBook and try to “skim” through it to see if it works. A lot of the techniques in the eBook are going to be counter-intuitive to your existing way of thinking. However, that is EXACTLY why they work. The tendency for us is to look at a concept and to try to judge it based on whether or not we THINK it will work. What we THINK works and what ACTUALLY works are two totally different things.

For example, this is on an unrelated topic but have you tried changing the background color of your AdSense ads to “ffffff” and the same for your border color? You could setup two channels and on one channel test your existing AdSense color scheme and on the other channel test the color scheme I suggest and measure your click-through rate. There is a script you can use to randomly display one type of ad and the other.

If you TEST the two different things, you will actually know which works better for your site. The Hypnotic Marketing stuff is like that as well. You have to yank out one or two techniques that resonate with you right now and test them out. Don’t be afraid to experiment. For example, if the Hypnotic Publicity section doesn’t sit well with you yet, don’t worry about it. Work on testing out parts of the Hypnotic Websites or Hypnotic Emails for example.

Try testing out a couple of things on your Blog and let me know how you like it.

However, don’t be fooled into thinking that just because we can sit at a computer for 8 hours that we can “make things happen”. If we bring our shyness and “introversion” onto the Internet, we’ll have a really hard time making money.

Meaning, in the offline world a sales call might be a phone call. In the online world, a “sales call” might take the form of an email to someone. If you’re too scared to try to email someone, you still won’t “make it”. If you’re too scared to share yourself, your name, your picture, have an opinion, etc. on the Internet, it’s hard to make money as well.

Online “sales” is much different and WAY more fun than offline “sales”. Introverts just have to give it a go and learn it.

From a business standpoint, I’ve always looked at the Internet as one of the great equalizers for Introverts. In fact I’ve always held the belief that introverts have the upper hand on the Internet, simply because it requires so much time spent alone. I’ve yet to see an extrovert wanting to spend 8 hour days working on the computer because it’s ‘exciting’. )

I’ll see if I can contact him and find out.