How to Make More Money by Building an Opt-In Email List

Regardless what kind of inspired money making business idea you have, if it involves having any sort of online presence, I strongly recommend that you begin building an opt-in email list as soon as possible.

It really doesn’t matter if you’re running a Blog, or a retail store with an online store-front or even just a business card type site, it is always a good idea to begin building your list.

Why Build a List

Building traffic to your website is more challenging today than it has ever been. There are millions of websites popping up each day and they are all competing for the attention of Internet users. Once an Internet visitor finds your website, it is always a good idea to maximize the opportunity for repeat visits by capturing their email address.

Chances are that people will NOT add your website to their favorites list, bookmark it, or even remember it a few days from now. If you are able to get them to subscribe to your email list, however, you significantly increase your chances for repeat visits from those users.

Why Would Visitors Want to Give You Their Email Address?

Building an opt-in email list is not the same thing as trying to illegally spam people. You should never spam your customers or use any form of black-hat tactics to capture their email address without their permission.

What I’m talking about here is permission marketing, where you create an offer for your visitors to gladly exchange their email address and agree to receive emails from you in exchange for something of value.

You will need to offer them something of value in order to get them to sign up.

What Can You Offer Your Visitors to Get Them to Sign Up?

Obviously this totally depends on what kind of business you are in. Let’s say that you run a retail store which sells shoes. You have an online presence and you want to build an opt-in email list. You could offer your visitors special promotion coupons via email on a regular basis in exchange for signing up for your email list.

If you’re Blogger or writer, you could offer them a free report or eBook or a weekly or monthly newsletter, delivered to their email.

Whatever you decide to offer your visitors, it has to be valuable enough to capture their attention and deliver value every time they receive an email from you.

What’s the Best Way to Get Started?

I have tried out many different email list builder services and auto-responders and the best one, by far, that I’ve really enjoyed using is a service called AWeber. AWeber is a full service email list building service that provides some of the following benefits:

• Allows you to capture the email address of your first time visitors, as most visitors simply don’t buy on their first visit
• Provides reliable deliverability of your emails
• Allows people to easily and automatically add/remove themselves from the list
• They include free unlimited customer support with their packages
• Builds your list even while you’re sleeping
• Backed by +9 years of experience in this industry
• Backed by a 30 day risk free guarantee

When I first launched InspiredMoneyMaker.com I immediately put up an opt-in email list builder. After just 3 months, I’ve got over 400 people signed up for my list. Even if you’re not sure yet what it is you’re going to be emailing to your list, it’s never too early to set one up.

Remember, people who opt-in to your email list WANT TO HEAR FROM YOU. This is not SPAM. This is a way for people to legitimately hear from you, from time to time, about your business. I am personally signed up for dozens of email lists myself and I enjoy receiving all of them.

If you’d like to get an Aweber account setup just visit their home page by clicking here and follow the 3 Easy Steps to get Setup.

To sign up for my email list, simply fill in your name and address at the top of the site.

Share

Save